EXP Level-Up: Tour Manager Fast Track

Play a BIGGER game and double your EXP income by gaining all the skills and certifications you need to become a tour manager

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  • Manage tours and land the best gigs
  • Double your income
  • Represent your favorite brands
  • Travel the world
  • Be your own boss
  • Team up (work with a spouse, best friend, or romantic partner)
  • Network with other EXPs
  • Obtain your commercial drivers license (CDL)
  • Invest in your future

Yes, I started working in the Experiential Marketing industry ten years ago as a brand ambassador. At the time, I was just looking for a way to supplement my income while trying to figure out my life and punching the clock at my corporate America job. I didn’t know that working as a brand ambassador and promotional model would prepare me for life as an Experiential Marketing tour manager, but it has, and I haven’t looked back.

My career has afforded me the opportunity to travel, execute some of the coolest brand launches, meet celebrities, and make lifelong friends along the way.

The long nights and early mornings as an Experiential Marketing professional have been worth it and now I want to teach you how to go from an in-market EXP to excelling as a tour team member or manager.

My six-week fast track course is going to teach you:

  • How to build a resume using your current experience
  • How to impress account managers and land the tour you want
  • What to do once you have landed your first tour
  • How to ensure you gain consistent opportunities for years to come

By incorporating my three Ps (be personable, professional, and presentable) along with my tools for success, I will show you how I have been able to maintain consistent opportunities.


Hi, I’m Jae Davis, bestselling author of You Do What? The Ultimate Experiential Marketing Guide. Despite my MBA and a high-finance job offered to me directly out of college, I turned my back on the 9 to 5 world in favor of working trade events as a promotional model. Experiential Marketing was much more fun than banking! After a few years working as a brand ambassador and product specialist, I saw managing Experiential Marketing tours as my opportunity to gain real financial freedom and become my own boss.

In my second year as a tour manager, my husband and I earned a combined six-figures in less than 6 months. I’ve worked with celebrities such as Paul Mitchell, Dougie Fresh, Ludacris, Pitbull, Snoop Dogg, Gwen Stefani, and many NBA and MLS players.

What I achieved is repeatable and teachable. In this exclusive course, I’ll show you exactly how to level-up your EXP career.

This step-by-step program will show you how to:

  • Build a trustworthy and impressive tour manager brand through resumes, headshots, videos, and more!
  • Interview to seal the deal
  • Prepare for tour success
  • Repeat the process and become a full-time EXP tour manager
  • Earn earn up to six-figures annually, travel the world, and work with influencers and celebrities

You get:

  • 20 video lessons hosted by me, Jae Davis, and my husband and tour partner T. Davis.
  • Printable worksheets and checklists
  • A copy of my ebook You Do What? The Ultimate Experiential Marketing Guide

BONUSES include:

  • Three live coaching video sessions with me and your classmates!
  • Resume templates
  • CDL-A resources
  • A HOT contacts list of agencies and account managers
  • Financial planning worksheets for your future


  • The first 10 EXPs to enroll get a free 20-minute phone consultation with me!

You also get tips for preparing for your new life on the road and a resource guide for planning routes, trips, and effectively communicating with account managers.

Learn how to be a great tour team member AND a great tour manager with EXP Level-Up!

“The key to realizing a dream is to focus not on success but on significance — and then even the small steps and little victories along your path will take on greater meaning.”
― Oprah Winfrey

"Thank you, Jae, for assisting me to leverage my experience and to create my resume. I have maintained consistent opportunities and have moved from brand ambassador to product specialist to a high-income earning market manager."
— Kimberly W.

"Jae has been a tremendous guide. I was confused about what was needed to progress in the Experiential Marketing industry. Jae’s easy to follow advice helped me obtain many more opportunities as an EXP."
— Jessica B.

"The new and improved resume you created has resulted in many calls. I just completed my second interview for a tour and market manager opportunity. Thank you!"
— Simone K.

"I couldn't stop reading and learning Jae's tips on how to succeed as an Experiential Marketing professional. She provides great advice on how to obtain consistent opportunities"
— Lola G.

Your Instructor

Jae Davis
Jae Davis

Prior to joining the experiential marketing industry, 5’11” Jae Davis was a model and a Division-I athlete. After graduating from Troy University with her undergraduate degree in finance and management, Jae continued her education and obtained an MBA in business management.

After college, Jae realized that the typical American dream was not her dream. Her weekend side-hustle as a Brand Ambassador for companies like Ferrari quickly became her passion and a full-time pursuit. Jae applied the skills she learned at trade events to create her own personal brand and to move up the ranks from brand ambassador to product specialist to national tour manager and now to author, industry expert, and experiential marketing consultant.

Jae has executed hundreds of events, traveled through 49 states and 25 countries, and has realized financial and personal freedom through the world of Experiential Marketing.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Jae Davis is the bestselling author of You Do What? The Ultimate Experiential Marketing Guide. After ten years as an Experiential Marketing Professional (EXP), her path has transitioned through brand ambassador, to tour manager, consultant, and finally to the author of a bestseller with more books on the way. Jae's mission is to provide new EXPs with the tools they need to succeed.

This course is closed for enrollment.